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Our team selected this serum because it addresses several common skin concerns — uneven tone, blemishes, dullness — within a single, well-constructed daytime formula rather than requiring multiple products. The combination of 10% azelaic acid with a stabilised vitamin C ester and niacinamide reflects a considered approach to brightening and clarity that suits consistent, long-term use. For those looking to consolidate their morning routine without compromising on active concentration, this is a practical and well-evidenced starting point.
About this product
Dr Sam’s Flawless Brightly Pro Serum
Dr Sam's Flawless Brightly Pro Serum is a daytime active serum built around four ingredients chosen to work in concert rather than in isolation. Azelaic acid at 10% is the lead active: it is well-regarded for its ability to help even skin tone, clear pores, and calm the appearance of blemishes and surface irregularities. Niacinamide at 5% supports a smoother-looking complexion and sits comfortably alongside the azelaic acid without competition. Ascorbyl glucoside — a stabilised ester form of vitamin C at 2% — contributes antioxidant protection and a brightening effect; the stabilised form is a considered choice for a daytime formula, where standard L-ascorbic acid can be prone to oxidation. Bakuchiol at 1% rounds out the formula as a plant-derived active that complements the other ingredients without adding irritation risk.
The base includes glycerin for hydration and caprylic/capric triglyceride to support skin feel and the delivery of the actives — practical inclusions that prevent the formula from feeling stripped or uncomfortable under SPF.
For those new to azelaic acid or vitamin C derivatives, a gradual introduction is sensible; some initial adjustment is common with higher-concentration azelaic acid formulas. Dr Sam's provides specific guidance on ingredient compatibility — it is worth consulting before layering with other actives such as exfoliating acids or retinoids. As with any active serum worn during the day, follow-up with a broad-spectrum SPF is essential. Ingredient lists are updated periodically; always refer to the product packaging for the most current version.
What it does
Benefits
- 01
10% azelaic acid to help even skin tone, clear pores, and calm the appearance of blemishes
- 02
5% niacinamide to support a smoother-looking complexion
- 03
2% ascorbyl glucoside — a stabilised vitamin C ester — for antioxidant protection and brightening
- 04
1% bakuchiol as a plant-derived active that complements the formula without added irritation risk
- 05
Glycerin and caprylic/capric triglyceride to maintain hydration and support active delivery
- 06
Formulated for daytime use — four actives addressed in a single morning step
Get the most from it
How to use
Apply to the face in the morning as part of your skincare routine. Those new to azelaic acid or the other actives in this formula are advised to introduce it gradually. Follow with SPF during the day. Refer to Dr Sam's guidance on ingredient compatibility before combining with other actives.
What's inside
Ingredients
View full ingredient list
Aqua (Water), Azelaic Acid, Caprylic/Capric Triglyceride, Niacinamide, Dicaprylyl Carbonate, Ascorbyl Glucoside, Cetearyl Alcohol, Glycerin, Glyceryl Stearate SE, Cetearyl Olivate, Bakuchiol, Sorbitan Olivate, Benzyl Alcohol, Xanthan Gum, Phenoxyethanol, Sodium Hydroxide, Disodium EDTA, Dehydroacetic Acid. *Ingredient lists are updated regularly. Please refer to the packaging for the most current list.
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