We start with the science
Before any product is considered, our clinicians read the studies behind it. Dosage, formulation, ingredient quality, third-party testing — these are non-negotiables, not marketing slogans.
How we curate
Doctor-guided. Clinically vetted. Independently chosen.
The wellness aisle is full of guesses. Ours is not. Every product on this shop is reviewed by a GMC-registered clinician against current evidence — and we feature it only if we’d actually recommend it.
Our principles
Indication-first, not brand-first
We only stock things our doctors would actually recommend in clinic. If a brand is fashionable but the evidence is thin, it does not make the boutique. The opposite is also true — quiet brands with strong data win.
No paid placements
We are not paid by brands to feature them. We do not run sponsored content. The list reflects what our doctors use with their own patients, and on themselves.
Reviewed continuously
New evidence changes our recommendations. We re-review the catalogue and remove products that no longer meet the bar. The shop today is not the same shop as a year ago.
“If a clinician would not recommend it in clinic, it does not make the boutique.”
The Wellness Clinical Team
The process
01
Discovery
New products are screened by our clinicians for clinical relevance, manufacturer quality, and ingredient honesty.
02
Expert validation
Our specialists review formulation, dosing, and supporting evidence against current UK and international guidance.
03
Clinical review
Products are tested in clinic with consenting patients before they reach the shop. The ones that perform stay; the rest are quietly dropped.
How we curate
Doctor-guided. Clinically vetted. Independently chosen.
The wellness aisle is full of guesses. Ours is not. Every product is reviewed by a GMC-registered clinician against current evidence — and we feature it only if we’d actually recommend it.
01
Doctor-vetted
Every product is reviewed by a GMC-registered clinician before it's listed. If they wouldn't recommend it in clinic, it doesn't make the boutique.
02
Evidence-checked
We read the studies — not the marketing. Dosage, formulation and ingredient quality are checked against current clinical guidance.
03
Independently chosen
We are not paid to feature brands. The list reflects what our doctors use with their own patients, and on themselves.
Talk to a clinician
Not sure what you actually need?
A short clinical questionnaire reviewed by a GMC-registered doctor — at the end, a written summary showing which of our products and programmes match your profile.
Take the assessment