Why we love it
The No7 Prime Forever Skin Preservation Collection is built around a proprietary Antioxidant Peptide blend - described by No7 as their strongest ever broad-spectrum antioxidant formulation.
- Targets cumulative, invisible skin damage - the kind that accumulates before visible signs of ageing appear
- Range includes an SPF50, five-star UVA-rated primer for integrated daily UV protection
- A proactive, science-led system designed for skin preservation rather than correction
How to use
Apply to cleansed skin in the morning before moisturiser and SPF. Use the serum daily as the first active step in your routine; follow with the SPF50 primer for integrated UV protection. Follow the usage instructions on each product's packaging for specific quantities and layering order.
More about it
The No7 Prime Forever Skin Preservation Collection is built around a proprietary Antioxidant Peptide blend - described by No7 as their strongest ever broad-spectrum antioxidant formulation. The patent-pending technology is designed to combat free radical activity and reduce oxidative stress: the form of cellular damage that research associates with accelerated visible ageing.
Central to the formulation are Rice Peptides, which work to protect against protein-degrading enzymes within the skin. The practical aim is to support collagen integrity over time - addressing structural decline at an early stage rather than correcting it after the fact. Vitamins C and E contribute a further layer of antioxidant defence, targeting the kind of everyday environmental aggressors - pollution, particulate matter, and oxidative stress - that accumulate quietly across years of exposure.
The collection includes an SPF50, five-star UVA-rated primer, which adds a daily UV protection step to the preservation routine. No7 frames the range around what they describe as "invisible damage": the incremental, day-to-day stressors that alter skin at a structural level before any visible change is apparent.
This collection suits those who want to take a proactive rather than reactive approach to skin health - particularly people in their thirties and forties who are beginning to think about long-term preservation rather than correction. It works as a coherent daily system rather than a collection of standalone products, and the inclusion of SPF50 means UV protection is built into the routine rather than treated as an afterthought.
Ingredients: Proprietary Antioxidant Peptide blend (patent-pending), Rice Peptides, Vitamin C, Vitamin E, Water, Butylene Glycol, Pentylene Glycol.
Delivery and returns
Standard UK delivery included on every order, 1 to 3 working days after dispatch.
Next working day for £25 when you order by 12pm. Orders placed before 12pm on a working day leave the same day. Later orders leave the next working day.
You can return unopened and unused items within 30 days of delivery. This does not affect your statutory rights. Read the delivery and returns terms
