SURI 2.0 Sonic Electric Toothbrush with UV Travel Case — £125
A design-led sonic toothbrush delivering 33,000 vibrations per minute through an aluminium body, with plant-based replaceable heads and a UV-sanitising travel case that kills 99.9% of bacteria between brushes.
Your toothbrush is the first thing you touch every morning and the last thing you use every night, yet most people give it less thought than any other object in their routine. Manual brushing, no matter how diligent, leaves up to half the plaque behind — particularly in the gaps between teeth and along the gumline where bristles cannot reach with hand pressure alone. You brush for the recommended two minutes, believe you have done a thorough job, and your next dental hygienist appointment tells a different story. Meanwhile, the plastic toothbrush you replace every three months joins the estimated 3.6 billion sent to landfill each year, where it will outlast you by four centuries.
Most electric toothbrushes solve the cleaning problem but create others. Bulky plastic handles look out of place in a considered bathroom. Proprietary brush heads locked into subscription models charge a premium for nylon bristles mounted in injection-moulded plastic. Travel cases are afterthoughts — poorly ventilated containers that trap moisture and breed the very bacteria you just removed from your mouth. The category has been dominated by two legacy brands for decades, and neither has meaningfully addressed the sustainability or design problem. You get clinical performance wrapped in dated engineering and environmental indifference.
SURI redesigned the electric toothbrush from first principles. The 2.0 produces 33,000 sonic vibrations per minute — clinically proven to remove 100% more plaque than manual brushing — through medium-soft bristles that protect gum tissue while delivering a professional-level clean. The slim aluminium body is waterproof to IPX7, shower-safe, and charges via a magnetic USB pebble that doubles as a minimal countertop stand. A single charge lasts over 30 days, eliminating the daily charging ritual that clutters your bathroom. The plant-based replacement heads are made from cornstarch and castor oil — fully recyclable through SURI's return programme, replacing the nylon-and-plastic heads that every other brand treats as disposable. The UV travel case sanitises your brush head between uses with ultraviolet light, killing up to 99.9% of bacteria — so the brush that cleans your mouth is itself clean when it arrives there. Magnetic mirror and wall mounts are included for flexible bathroom storage.
Founded in London with a commitment to reducing oral care waste, SURI has rapidly become the toothbrush of choice for people who refuse to compromise between performance, design, and environmental responsibility. Midnight Black colourway. Includes sonic toothbrush, one plant-based head, UV travel case, USB pebble charger, and magnetic mirror/wall mount.
33,000 sonic vibrations per minute — removes 100% more plaque than manual brushing
Slim aluminium body — waterproof IPX7, shower-safe, beautifully minimal
30+ day battery life on a single USB charge
Plant-based replacement heads — cornstarch and castor oil, fully recyclable
UV travel case kills 99.9% of bacteria between brushes
Magnetic USB pebble charger doubles as countertop stand
Includes magnetic mirror and wall mount for flexible storage
Medium-soft bristles protect gum tissue while maximising plaque removal
People who curate every detail of their home and routine — from the coffee they brew to the skincare they apply — extend that same intentionality to the tool they use twice a day, every day. It signals a refusal to accept that effective oral care must come wrapped in disposable plastic and dated design.
You gain superior plaque removal, which removes the residual buildup that manual brushing leaves behind and enables healthier gums, cleaner teeth, and better dental check-ups
You gain bacterial hygiene, which removes the invisible contamination that accumulates on stored brush heads and enables a genuinely clean brush every time you use it
You gain sustainable oral care, which removes the cycle of plastic brush heads sent to landfill every quarter and enables a recyclable, plant-based alternative without compromising performance
You gain lasting battery life, which removes the daily charging clutter and cable dependency and enables over a month of consistent use from a single charge
You gain design integrity, which removes the visual compromise of bulky plastic handles on a considered bathroom shelf and enables a toothbrush that matches the rest of your routine
What's included?
SURI 2.0 Sonic Toothbrush, 1x plant-based brush head, UV cleaning travel case, USB magnetic pebble charger, and magnetic mirror/wall mount. Everything you need to start — replacement heads available separately in packs of three.
How often should I replace the brush head?
Every three months, consistent with dental guidelines. SURI's plant-based heads are made from cornstarch and castor oil and can be returned through their recycling programme. Each head delivers the same medium-soft bristle performance as conventional nylon alternatives.
Is it suitable for sensitive gums?
Yes. The medium-soft bristles are designed to protect gum tissue while maximising cleaning efficacy. Multiple brushing modes allow you to adjust intensity. If you experience gum recession or sensitivity, start on the gentlest setting and build up.
The toothbrush your bathroom has been waiting for — because the thing you use twice a day deserves to be as considered as everything else.
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