Why we love it
Omega-3 is the supplement almost everyone knows they should take and almost no one takes consistently.
- High-concentration EPA and DHA in natural triglyceride form - research demonstrates triglyceride-form omega-3 is absorbed 70% more efficiently than ethyl ester concentrates, meaning more of each dose reaches your bloodstream and tissues
- DHA contributes to the maintenance of normal brain function (at a daily intake of 250 mg) and normal vision (at a daily intake of 250 mg), constituting approximately 40% of polyunsaturated fat in neural tissue
- Wild-caught sourcing from sardines and anchovies ensures minimal bioaccumulation of mercury, PCBs, and dioxins compared to larger predatory fish species - further refined through proprietary purification exceeding European Pharmacopoeia and international GOED standards
- Natural lemon flavouring and advanced purification eliminate the oxidation products responsible for fishy taste and odour - the single largest driver of poor omega-3 compliance
Good to know
- A food supplement. Do not take more than the dose on the label.
- Not a substitute for a varied, balanced diet and a healthy lifestyle.
- Check with your doctor first if you are pregnant, breastfeeding, taking medication or under medical care.
- Keep out of the reach of young children.
How to use
- Take two softgels daily with food. Taking with a meal containing dietary fat improves absorption. Morning or evening - choose whichever time you will remember consistently. If you experience any aftertaste (rare with this product), take with food or freeze the softgels before use. If taking anticoagulant or antiplatelet medications, or if you have a bleeding disorder, consult your healthcare provider before use. Not recommended during the two weeks before scheduled surgery. Consult your healthcare professional if pregnant, breastfeeding, or undergoing treatment for a medical condition. Store in a cool, dry place away from direct sunlight. Keep out of reach of children.
- The omega-3 that finally solved the only problem that mattered - making fish oil something you actually take, every day, without dreading it.
More about it
The world's most awarded omega-3 - 1280 mg of high-concentration EPA and DHA per serving from 100% wild-caught sardines and anchovies, with a natural lemon flavour that eliminates fishy aftertaste entirely. Trusted by doctors worldwide, winner of over 10 industry awards, and backed by 146+ verified reviews with one consistent message: it works, and you cannot taste the fish. Omega-3 is the supplement almost everyone knows they should take and almost no one takes consistently. The reasons are always the same: the capsules are enormous, the aftertaste is unbearable, and the nagging suspicion that poor-quality fish oil might be doing more harm than good. You buy a bottle with good intentions, take it for a week, experience the repeating fishy burps that contaminate every meal for hours, and the bottle migrates to the back of the cupboard where it oxidises quietly until you throw it away six months later. The cycle repeats annually. Your EPA and DHA levels remain exactly where they were.
The fish oil market rewards this cycle. Brands compete on price by using low-concentration oils - a 1000 mg fish oil capsule that delivers only 300 mg of actual EPA and DHA, with the remaining 700 mg made up of saturated fats and other lipids that provide no omega-3 benefit. You swallow more capsules to compensate, which increases cost, increases digestive discomfort, and increases the volume of unnecessary fat you consume daily. Poor refining leaves residual oxidation products that cause the fishy taste and smell, and potentially harmful contaminants that have no place in a supplement you take every day for years. The category has conditioned consumers to accept a terrible experience as the cost of doing business with omega-3 - and most people eventually stop paying it.
Nordic Naturals built its entire brand on solving this problem. Ultimate Omega delivers 1280 mg of omega-3 per two-softgel serving - a concentration that means fewer capsules, less filler fat, and more of what you are actually paying for. The oil is sourced exclusively from wild-caught sardines and anchovies - small, short-lived species that accumulate minimal environmental contaminants - and processed through Nordic Naturals' proprietary purification that exceeds international standards for freshness, purity, and potency. The natural triglyceride form provides superior absorption compared to the ethyl ester form used in many concentrated fish oils. Natural lemon flavouring eliminates the fishy aftertaste that derails compliance. Third-party tested for heavy metals, dioxins, PCBs, and over 450 contaminants. Manufactured under strict GMP conditions. Non-GMO verified.
EPA and DHA contribute to the normal function of the heart. DHA contributes to the maintenance of normal brain function and normal vision. Available in 60, 120, or 180 softgels. Two softgels daily.
- 1280 mg omega-3 per serving - high-concentration EPA and DHA - 100% wild-caught sardines and anchovies - minimal contaminant accumulation - Natural triglyceride form for superior absorption over ethyl ester concentrates - Natural lemon flavour - genuinely no fishy aftertaste - Third-party tested for 450+ contaminants including heavy metals, PCBs, and dioxins - Winner of 10+ industry awards including Delicious Living Best Omega-3 - Trusted by doctors worldwide - the most recommended omega-3 brand - Non-GMO verified, manufactured under strict GMP conditions - Just two softgels daily - no mega-dosing required
People who have abandoned fish oil before because of taste, size, or scepticism about quality choose Nordic Naturals because it removes every reason they stopped. It signals an understanding that the best supplement is the one you actually take every day - and that compliance depends on experience as much as formulation.
You gain consistent daily intake, which removes the cycle of buying, abandoning, and repurchasing fish oil and enables uninterrupted omega-3 supplementation through a product you genuinely do not mind taking.
You gain cardiovascular support, which removes the silent inflammatory burden on your heart and blood vessels and enables normal cardiac function through therapeutic-dose EPA and DHA in the form your body absorbs best.
You gain cognitive maintenance, which removes the progressive DHA depletion that contributes to age-related brain function decline and enables sustained neural membrane integrity and neurotransmitter support.
You gain purity assurance, which removes the anxiety about contaminants, oxidation, and heavy metals in your daily fish oil and enables confidence that every softgel has been third-party verified against 450+ potential contaminants.
You gain dose efficiency, which removes the need to swallow four or five low-concentration capsules to reach therapeutic levels and enables 1280 mg of omega-3 in just two softgels with minimal filler fat.
Delivery and returns
Standard UK delivery included on every order, 1 to 3 working days after dispatch.
Next working day for £25 when you order by 12pm. Orders placed before 12pm on a working day leave the same day. Later orders leave the next working day.
You can return unopened and unused items within 30 days of delivery. This does not affect your statutory rights. Read the delivery and returns terms
