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ZOE sells a £149 gut health test only with a ZOE membership, from £9.99 a month, for a microbiome score and food advice in its app. At The Wellness The Baseline at £695 is a doctor consultation with calprotectin, coeliac serology and a bowel cancer safety check, and The Blueprint adds microbiome sequencing.
Updated
| The Wellness | ZOE | |
|---|---|---|
| What it is for | Finding the cause of gut symptoms, with a doctor consultation and a written plan | General health and wellness. ZOE says its products are not intended to diagnose or treat any condition1 |
| What is tested | Calprotectin, coeliac serology, a bowel cancer safety check, H. pylori and a gut blood panel in The Baseline | The gut microbiome by shotgun metagenomics, with a microbiome score and a list of good and bad gut bugs2 |
| Who you speak with | A doctor, a registered nutritionist in The Blueprint, and a consultant gastroenterologist in The Specialist | An AI nutrition coach in the app2 |
| Membership | None. You pay once for the tests and the consultation | The test is sold only with a ZOE membership, from £9.99 a month for 12 months3 |
| Price | £695, £1,595 or £3,950 | £149 for the test, with membership from £119.88 for 12 months3 |
We read each ZOE figure on its own website on 24 October 2026. The numbered notes link to every page we read.
At The Wellness a doctor reads every result with you and says what it means for your care, and what, if anything, to test next.
Results that nobody acts on are a known failure in outpatient care. A systematic review of 19 studies found that between 6.8% and 62% of laboratory results were not followed up, and missed results were linked to delayed diagnoses. Callen and colleagues, Failure to follow-up test results for ambulatory patients, a systematic review, Journal of General Internal Medicine, 2012
Choose The Wellness if you have gut symptoms and want a doctor to find the cause, with the clinical tests first and microbiome sequencing when it adds to the answer.
On 24 October 2026 ZOE listed its gut health test at £149, sold only with a membership from £9.99 a month for 12 months. At The Wellness The Baseline is £695 and The Blueprint, with microbiome sequencing, £1,595.
Not on its own. Consumer microbiome tests have no agreed clinical role, so at The Wellness a doctor starts with the tests that can find a cause, such as calprotectin and coeliac serology.
No. You pay once for the tests and the consultation, and the same practice can see you again if you need it.
10 Portman Square in Marylebone, London, open 7am to 9pm every day. Our second clinic is at 9 Eccleston Street in Belgravia.
Written and reviewed by the clinical team at The Wellness. Last reviewed Medically reviewed by Dr Sofian Youssef, GMC 7713973
Tell us what has been happening. A doctor reads every request and replies with the tests that fit.