Doctor formulated, London
Your hair,
taken seriously.
One a day · Doctor formulated, prescribed & supervised · From £95, delivered to your door
Thinning starts years before the mirror shows it. A doctor formulated foam, one application a day, to slow the loss and support healthier growth.
The formula, built on the evidence.
Every active is here for a reason, and each traces to published research. Suitability is assessed individually at your consultation.
How it works.
A short hair assessment to start — free, and the first step to being matched to the right formula.
A consultation with a doctor confirms the foam is right for you, and matches you to the appropriate formula.
The foam is supplied only where clinically appropriate after assessment, with your prescription issued by the doctor.
One daily application delivered to your door, with WhatsApp concierge access for any questions.
One foam, two sizes.
A single application a day, around one millilitre. Supplied after a consultation that confirms the foam is right for you and issues your prescription. This is a prescription treatment supplied only where clinically appropriate after assessment. Prices are indicative and confirmed at consultation. Information on this page is for general education and is not a guarantee of any outcome. Individual results vary.
50ml
Starter
A two month supply at one application a day. A measured way to begin. £95 around fifty days of daily use.
- The full doctor formulated foam
- Starts with a short hair assessment
- Consultation to confirm suitability
- Prescription issued where appropriate
- Delivered to your door
- WhatsApp concierge for questions
100ml
Better value
Double the supply, the same daily routine, fewer reorders to think about. £150 around one hundred days of daily use.
- The full doctor formulated foam
- Starts with a short hair assessment
- Consultation to confirm suitability
- Prescription issued where appropriate
- Delivered to your door
- Priority WhatsApp concierge access
We will show our working.
Every claim traces to published research. Suitability and the right approach are assessed individually.
Minoxidil is a proven first line
Randomised trials and systematic review support topical minoxidil for pattern hair loss, with reduced shedding and improved density over several months of consistent use.
Randomised controlled trials and Cochrane review for androgenetic alopecia.
Caffeine supports the follicle
Topical caffeine stimulates the hair shaft and counters the androgen signal that drives miniaturisation, with one randomised study reporting results comparable to minoxidil.
Dhurat et al, randomised multicentre study, Skin Pharmacology and Physiology, 2017.
Adenosine supports thicker hair
Published studies report adenosine increasing the proportion of thick hair and extending the growth phase, supporting strand diameter and quality.
Clinical studies in male and female pattern hair loss.
A formula greater than its parts
Combining actives that work through different mechanisms is a recognised approach in dermatology, addressing growth, follicle health and the hormonal driver together. Suitability is assessed individually.
Discussed in full at your consultation.
Frequently Asked Questions
Yes. The foam is formulated by the doctors we work with and supplied only where clinically appropriate after a consultation that assesses your suitability and issues a prescription. It is not sold over the counter.
At one application a day, around one millilitre, the 50ml bottle lasts roughly fifty days and the 100ml bottle roughly one hundred days.
Hair growth is slow by nature. Most published evidence reports a reduction in shedding first, with visible change over three to six months of consistent daily use. Individual results vary and are not guaranteed.
Yes. Many people use the foam on its own, and many use it alongside platelet rich plasma treatment in clinic. Your doctor will advise what suits you.
The men's formula includes finasteride, which addresses the hormonal driver of male pattern loss. Finasteride is not suitable for women who are or may become pregnant, as it can affect the development of a baby, so the women's formula is made without it and relies on minoxidil, the established first line for female pattern hair loss, alongside the other actives. The short assessment and your consultation make sure you are matched to the right one.
Pattern hair loss affects both. Your doctor will confirm whether this formulation is appropriate for you at your consultation, as suitability and the right approach can differ.
Care is led by a registered doctor, the foam is supplied only where clinically appropriate after assessment, and you are supported throughout with the option of review.