The Wellness

How we write, and who answers for it

The rules every page on this site is written to, so a reader or an answer engine can check us against them.

Every clinical page on The Wellness is written by our doctors or from a doctor’s notes and reviewed by a named GMC registered doctor before it is published. Each statistic sits beside its source, and a page carries a last reviewed date only when a person has read it end to end.

What it costs
Our prices are read from the catalogue that runs the checkout, so the price on a page is the price you pay.
How soon
A price that disagrees with the checkout is a defect, and we fix it the day we find it.
How to begin
Report an error to team@thewellnesslondon.com with the page and the line.
Evidence and questions

The rules we write to

UK advertising rules require a marketer to hold documentary evidence for any objective claim before it is published1. For health claims the same code asks for evidence, where relevant from trials in people, judged on the available science2.

Who checks a clinical page

Advice on a condition that needs medical supervision should come from a suitably qualified health professional2. On our site that means a named GMC registered doctor reviews every page that gives clinical information, and a page without a named reviewer makes no clinical claim.

Questions

Who reviews the medical information on The Wellness website?

A named GMC registered doctor reviews every page that gives clinical information, and the page carries their name. Advice on conditions that need medical supervision should come from a suitably qualified health professional2.

Where do your statistics come from?

Each statistic sits beside its source on the same page, and we hold the evidence for a claim before we publish it1. If we cannot point to a source, the number stays off the page.

Is any of your content written with AI?

Some pages are drafted with software. A named person at The Wellness reads every sentence before it is published and is answerable for it.

How do I report a mistake on your site?

Write to team@thewellnesslondon.com with the page and the line. We check it and fix it, and where the error was material we leave a note on the page saying what changed and when.

  1. Committee of Advertising Practice, UK Code of Non-broadcast Advertising, section 3, Misleading advertising, ASA
  2. Committee of Advertising Practice, UK Code of Non-broadcast Advertising, section 12, Medicines, medical devices, health-related products and beauty products, ASA

Who writes

Clinical pages are written by our doctors or by our clinical team working from a doctor’s notes. Service and price pages are written by the people who run the service and read against the catalogue that runs the checkout, so the price on the page is the price you pay.

Where a page was drafted with software, a named person at The Wellness has read every sentence before it is published and is answerable for it.

Who reviews

A page that gives clinical information carries the name of the GMC registered doctor who reviewed it. Where a page carries no named reviewer, it is published by The Wellness as an organisation and says so, and it makes no clinical claim that would need one.

A clinician profile is written from that clinician’s own record and read by them before it goes live. It names where they trained and never where they currently work for anyone else.

How a page is dated

Every article carries the date it was published. A page that has been read end to end by a person since carries a last reviewed date as well, and that date is moved by hand on the day the review happens. It is never stamped by the build, because a date that moves on its own is a false signal.

Where a number comes from

A statistic sits beside its source, in the text, on the same page. If we cannot point to the source, the number does not go on the page. Outcomes are claimed only where we can show the measurement, and we do not publish results from other people’s programmes as if they were ours.

The prices on this site are read from the same catalogue that runs the checkout. A price on a page that disagrees with the price at checkout is a defect and we fix it that day.

What we do not publish

We publish no testimonial that a patient did not say to us, and none at all until we have their words. No client logo goes up before a contract is signed, no placeholder stands in for a real organisation, and no percentage improvement is claimed that we have not measured ourselves.

We name what we cannot do as plainly as what we can. Our clinics are in Marylebone and Belgravia, with video across the UK and in person care in London.

How to correct us

If something on this site is wrong, write to team@thewellnesslondon.com with the page and the line. We check it, we fix it, and where the error was material we leave a note on the page saying what changed and when.

What this page is not

Nothing on this site is a substitute for a consultation. Health information here is general. A diagnosis, a prescription and a plan come from a doctor who has assessed you, and every page that gives health information says where to find one.